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TOTALLY UNIQUE AND "BACKWARDS" WAY TO DOUBLE SALES YOUR EMAIL MARKETING GENERATES, GUARANTEED!
Without spending a single cent more on Google ads, facebook ads, SEO or content marketing.
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Strip me down naked.
Take my contacts…
Take my list…
Take my relationships…
My joint ventures…
Any brand equity that I have built up over the years.
You say, “Ayoub, you only have one tool to go from zero back up to where you are right now.”
This is the one thing that I would keep in my arsenal.
I’m going to be sharing with you my number one channel for acquiring customers…
That is responsible for more profit than all other channels combined in my business.
Before I dive into that.
Let me just start by saying that when it comes to advertising online, everything is changing so quickly.
What used to work on Facebook a year ago no longer works today.
What used to work on Google a year or two years ago no longer works today.
As you look into the future, one thing is for certain:
There will be a never-ending stream of change.
I get asked all the time in my business…
“Hey Ayoub, what’s the newest channel?
Where are you getting the best ROAS in this day and age?
Where should I focus in my business?”
My answer is always the same:
When it comes to advertising online, I don’t look at what is going to change and what is changing, because change is the only constant.
Instead, I focus my time and attention on the things that aren’t going to change.
The things that are always changing have the shortest half-life.
If you spend a disproportionate amount of your time and energy in any ads manager…
Whether that be Facebook, Google, TikTok, or wherever, you know that in a year’s time…
What is currently working now will be radically different.
All the time and energy invested in understanding the mechanics of what’s happening on those ad platforms…
Won’t give you compound interest over a three, four, five, or even ten-year time horizon.
It’s got a very small half-life…
You invest all this time and energy, and then you stop getting dividends in twelve months when everything changes.
Instead…
I look at areas that aren’t going to change and invest a disproportionate amount of my time and energy in understanding those things.
This way, I can continue to get a return not in a year, but in five, ten, or twenty years down the track.
It’s about understanding human psychology…
The fundamentals of how the internet is put together…
How people congregate and act online.
These are the areas where you get the most outsized returns because…
Like compound interest…
Things start to ramp up over a long time horizon.
So, with all that said, if you were to strip me down naked…
Take my contacts, my list…
My relationships, my joint ventures…
Any brand equity I’ve built up…
And give me only one tool to rebuild from zero…
This is the one thing I’d keep in my arsenal.
The thing that would speed me up the quickest…
That holds the most value…
And that I believe has the most equity out of anything.
I own in my life and business, is my email list.
More specifically, the channel of email marketing.
In case you want to know…
THE GENUINE WAY TO TRULY EXPLODE YOUR CONVERSION RATES AND SALES BEYOND ALL BELIEF!
You’ve just stumbled across the most valuable and rewarding information on the face of the internet. And that going to be when you…
Be quick! a few spots are almost gone.
In today’s fast-paced digital advertising world…
Everything changes so quickly.
What worked on Facebook a year ago no longer works today…
And the same goes for Google ads.
As we look into the future, one thing is certain:
There will be a never-ending stream of change.
This constant evolution in online advertising can be overwhelming…
But instead of getting caught up in the latest trends and tactics…
It’s more effective to focus on what doesn’t change.
Spending a disproportionate amount of time and energy in any ad manager…
Whether it’s Facebook, Google, TikTok, or any other.
Only provides short-term benefits.
In a year’s time, what is currently effective will be radically different…
And all the time and energy invested will yield diminishing returns as the landscape shifts.
Instead, I focus on understanding the fundamentals that won’t change.
This includes human psychology, the basics of how the internet is structured…
And the ways people congregate and behave online.
By investing in these stable areas.
I ensure long-term success and outsized returns, not just in the immediate future…
But for five, ten, or even twenty years down the line.
Focusing on these constants allows for continued growth and profitability.
Regardless of the ever-shifting trends in digital advertising.
This approach ensures that I am always building on a solid foundation…
Rather than constantly chasing after the next big thing that may only provide fleeting success.
I’m going to show you…
THE UNDENIABLE ROI OF EMAIL MARKETING OUTSHINING ALL OTHER CHANNELS
Claim your 100% FREE no-obligation 30-minute business growth map call ($2500 value).
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When it comes to my business.
The number one advertising channel that outperforms all others in terms of profit is email marketing.
This might seem surprising to some…
As email isn’t seen as the sexiest or newest channel like TikTok ads or Instagram reels…
But it’s the workhorse that drives my business forward.
Email marketing may seem old-fashioned, but it’s far from obsolete.
It’s the channel that makes all other advertising efforts two to three times more profitable.
It’s incredibly efficient and scalable, whether you’re sending an email to ten people or ten thousand.
Unlike ad platforms where costs increase as you scale…
Email maintains its cost-effectiveness.
The beauty of email marketing lies in its ability to drive the majority of sales, foster relationships at mass scale…
And do so without the hypertrophy seen in other platforms where increased ad spend leads to higher costs and lower returns.
In today’s digital age, there’s a war for attention online.
Many believe attention is the new currency…
But not all attention is created equal.
Attention gained through interruption-based marketing on platforms like…
Facebook, TikTok, or Instagram.
Is the lowest value because it’s forced and competes with countless distractions.
However, attention in the inbox is isolated and highly valuable.
When someone clicks on your email…
You have their undivided attention…
Free from the endless distractions of social media feeds.
The value of email marketing shows up in terms of ROI and ROAS.
On average, marketers see a return of $44 for every $1 spent on email.
This kind of return is unparalleled in other advertising channels.
The concentrated attention email provides translates into remarkable returns…
Making it the most effective tool in my arsenal for driving profit and growth.
Email is not just a communication channel…
It’s a relationship builder and a sales driver.
It’s the backbone of my business strategy, making other advertising efforts more effective and profitable.
With its high ROI, scalability, and ability to foster deep connections with customers…
Email marketing stands out as the most powerful tool in my business arsenal.
Not just that, Look at…
DELIVER, OPEN, READ - THE THREE PILLARS OF EFFECTIVE EMAIL MARKETING
My guess is that all email marketing campaigns would shit the bed.
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Success in email marketing boils down to three essential steps:
Getting your message delivered…
Getting it opened…
And getting it read.
Let’s break down each of these steps to ensure your email campaigns are as effective as possible.
Getting Your Message Delivered:
To begin with, you need to choose a reputable email service provider (ESP)…
Like MailChimp, ActiveCampaign, Infusionsoft, or HubSpot.
The reputation of your ESP significantly impacts your email deliverability.
Look for companies with high ISP scores, good reviews, and a strong track record in inboxing emails.
Next, consider your bounce and complaint rates.
High bounce rates indicate poor email list hygiene…
Often due to fake or invalid email addresses.
Use email verification tools to ensure your list is clean.
High complaint rates suggest your content may not be resonating with your audience…
Leading them to mark your emails as spam.
Focus on sending valuable, engaging content to avoid this.
Getting Your Message Opened:
Imagine you’ve woken up…
Had your morning coffee…
And you’re checking your email.
You’re likely to archive or delete emails that look like commercial messages.
To increase your open rates, your emails need to appear personal.
Avoid using letter case in subject lines…
Excessive capitalization, or emojis.
These are dead giveaways of a commercial email.
The pre-header text, the snippet that appears next to the subject line…
Should also be enticing and relevant.
Avoid generic phrases like “view in browser” or “preview in HTML,”…
Which scream commercial email.
Instead, make it personal and engaging to draw readers in.
Getting Your Message Read:
Finally, once your email is delivered and opened…
It needs to be read.
The key here is to provide value and entertainment.
If your previous emails were boring or overly promotional…
Recipients will be less likely to read future emails.
On the other hand, if your emails consistently offer value and entertainment, recipients will look forward to them.
The tone of your emails should be conversational and personal.
Write as if you’re speaking to a friend.
This makes your emails more relatable and engaging.
Share personal stories, insights, and valuable content that resonates with your audience.
The goal is to build a relationship with your readers, making them eager to open and read your emails.
By mastering these three pillars…
Delivery, open rates, and readability.
You can create effective email marketing campaigns that drive engagement, foster relationships…
And generate significant returns for your business.
Plus…
THE FULL POTENTIAL OF YOUR EMAIL LIST - ENGAGE AND PROFIT
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Frequency and timing are critical in email marketing.
The more value you provide through your emails…
The more your audience will look forward to receiving them.
Leading to higher open rates and increased profitability.
If you’re not leveraging your email list to its full potential…
You’re leaving significant profits on the table.
Think about the times when you check your email.
Certain times of the day and week see higher engagement rates.
Based on billions of emails sent…
The top three times to send emails are:
Tuesday at 10 AM.
Thursday at 8 PM.
And Wednesday at 2 PM.
However…
It’s essential to test these timings with your specific audience to find the sweet spot that maximizes your open rates.
Another key to maximizing engagement is sending emails more frequently.
If you’re currently sending emails once a month…
Consider increasing the frequency to once a week.
If you’re already at once a week…
Try sending twice a week.
The more you send, the more opportunities you have to engage with your audience and drive profits.
Broadcast emails are another underutilized tool.
Many marketers set up automated funnels but neglect to send regular broadcast emails.
These are manual emails sent to your entire list or specific segments, providing timely…
Relevant content that isn’t part of an automated sequence.
Regular broadcasts can significantly boost engagement and profitability, as they keep your audience connected and informed.
Lastly…
Always aim to provide 80% value and 20% promotion in your emails.
Delivering consistent value keeps your audience engaged and builds trust…
Making them more receptive to your promotional messages.
Share insights, tips, and stories that resonate with your audience…
And save your promotional content for the end of your emails.
By focusing on these strategies…
You can unlock the full potential of your email list.
Engage your audience…
Keep them coming back for more…
And watch as your email marketing efforts translate into increased profits and sustained business growth.
